2010s - yes it’s a retro trend now.

The 2010s: A Decade of Fashion Evolution and Eccentricity

Ah, the 2010s—a decade marked by the rise of Instagram influencers, the return of 90s nostalgia, and the all-consuming quest for the perfect selfie. Fashion during these years was a rollercoaster of bold choices, baffling trends, and moments of true sartorial brilliance. Buckle up, as we journey through the iconic fashion moments of the 2010s.

Skinny Jeans: The Denim Domination

If the 2010s had a uniform, it was skinny jeans. These denim dynamos clung to every contour, leaving no room for imagination or circulation. Available in every possible hue and level of distress, skinny jeans were a staple in every wardrobe. Whether you paired them with oversized sweaters or crop tops, they were as versatile as they were tight. Bending down was a challenge, but the fashion statement was worth it.

Athleisure: When Gym Clothes Became Daywear

The 2010s were the decade we all collectively decided that wearing gym clothes outside the gym was not only acceptable but stylish. Enter athleisure, the trend that blurred the lines between activewear and everyday wear. Yoga pants, leggings, and sports bras became wardrobe essentials, perfect for both downward dogs and downward spirals. Comfort met fashion, and the world has never looked back.

Hipster Fashion: Ironic and Iconic

Hipsters roamed free in the 2010s, with their beanies, flannel shirts, and a commitment to irony that was unmatched. Vintage everything was in, from oversized glasses to typewriters. The hipster look was all about appearing effortlessly cool, even if it took hours of thrifting and grooming to achieve that “just rolled out of bed” aesthetic. Remember, nothing says "I don’t care" like meticulously styled bedhead.

The Rise of the Influencer: #OOTD

Fashion in the 2010s was dominated by social media influencers who turned the humble #OOTD (Outfit of the Day) into an art form. Instagram became the runway, and every brunch was a photo op. Influencers dictated trends, from festival-ready Coachella styles to minimalist Scandi-chic looks. If you didn’t document your outfit on social media, did you even wear it?

Normcore: The Anti-Fashion Fashion

Normcore was the 2010s’ answer to the question, “What if fashion wasn’t fashionable?” This trend embraced the bland and the basic—think dad sneakers, plain t-shirts, and mom jeans. The goal was to blend in and eschew traditional notions of style. It was a rebellion against the flashy, a love letter to the mundane. Comfort and anonymity became the ultimate statement.

Statement Sneakers: Walk the Talk

Sneakers evolved from gym gear to high fashion in the 2010s. Statement sneakers with bold designs, chunky soles, and eye-popping colours became the must-have footwear. Brands collaborated with artists, celebrities, and even video game designers to create limited-edition kicks. These sneakers were less about athletic performance and more about making a statement with every step.

High-Waisted Everything: The Return of the Waistline

High-waisted trousers, skirts, and shorts brought the waistline back to its rightful place—above the belly button. This trend was both flattering and forgiving, perfect for creating that coveted hourglass shape. Whether paired with crop tops or tucked-in blouses, high-waisted styles became synonymous with the chic, retro vibes of the decade.

The 2010s were a time of incredible diversity in fashion. We embraced comfort, individuality, and the power of social media to dictate trends. It was a decade where anything went—from the sleek lines of athleisure to the ironic grunge of hipster fashion. As we look back, we can appreciate the bold choices and the fearless experimentation that defined these years.

Here’s to the 2010s—the decade that taught us that fashion is about self-expression and that sometimes, the most unexpected trends become the most memorable. So dig out your skinny jeans, dust off those statement sneakers, and maybe even embrace a bit of normcore. After all, fashion is cyclical, and what goes around always comes back around.